How to manage a cross-functional team
- Part 1 How to manage a cross-functional team
- Part 2Digital adoption & SEO
Show Notes
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01:45Cross functional team management in SEOIn today's remote work landscape, SEOs collaborate with content writers, designers, and developers worldwide. Establishing an active communication channel, such as WhatsApp, fosters a sense of community, ensuring clarity on roles and contributions to the SEO strategy.
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09:14Bridging the SEO knowledge gap in cross functional teamsIts crucial to hire team members who complement each other's skills. To accommodate diverse levels of SEO understanding, start with the final results, then work backward to show how each person contributed to the overall pipeline.
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16:20Working with freelancers and agencies in SEOTo foster freelancer loyalty, treat them as long-term team members by providing specific goals, KPIs, support, and guidance for their career development. Boutique agencies tend to have fewer clients and can provide dedicated support and focus vs. larger agencies.
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22:43Motivating cross functional team members in SEOThe biggest challenge is inspiring team members across various functions to be passionate about SEO and invest their personal time in deeper learning. While SEO and content work can be exciting when results are good, maintaining motivation when results plateau can be tough.
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27:00Overcoming negative perceptions of SEOUse Search Console data to showcase the limited reach of non-optimized content. The key is to demonstrate the practical advantages of SEO to increase content visibility and explain that search engines have established guidelines, and adhering to them increases discoverability.
Quotes
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"If youre working with freelance writers, build a long-term plan for them with KPIs, goals, personal development, and any support you can give them. In return, youll find someone loyal to you." - Rotem Gal
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"I prefer to work with boutique agencies. I wouldn't necessarily go to a 100-person agency that's well known because I know that I wouldn't get the same amount of focus that I want from them." - Rotem Gal
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"To create a good cross-functional team, first establish some sort of active channel of communication, whether it's Slack, Skype, WhatsApp, to get everyone engaged, in communication, and feeling like a team." - Rotem Gal
- Part 1 How to manage a cross-functional team
- Part 2Digital adoption & SEO
Up Next:
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Part 1How to manage a cross-functional team
Rotem Gal, Head of SEO at WalkMe, delves into cross-functional team management. While SEO thrives on collaboration, aligning content writers, developers, designers, and other players can be tricky. Achieving a shared understanding of the overarching strategy and how each individual's contribution supports it becomes a challenge when SEO expertise levels vary. Today, Rotem discusses how to manage a cross-functional team.
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Part 2Digital adoption & SEO
Rotem Gal, Head of SEO at WalkMe, delves into SEO’s role in digital adoption. For businesses aiming to expand their customer base and embrace the future, going digital is now a matter of 'how' rather than 'if'. However, without optimizing websites and applications for SEO during this digital transformation, they risk missing out on significant traffic. Today, Rotem discusses digital adoption and SEO.
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